The project
Design-fuel partnered with the creative agency Jubba, to deliver a bold and unified business brand for the newly merged VodafoneThree. Our role was to elevate existing brand guidelines and translate them into practical, high-impact assets that support internal engagement, external marketing, and digital storytelling. From strategic toolkits to dynamic social content, we helped shape the visual language of a new era in UK connectivity.
The VodafoneThree brand guidelines were expanded to include a dedicated business services framework, evolving the consumer-focused identity into a complementary system that supports enterprise communications with clarity and consistency.
Sales Toolkit
We developed a comprehensive sales toolkit that brings VodafoneThree’s brand narrative to life. Designed for clarity and impact, the toolkit includes structured messaging, visual assets, and data-driven infographics that empower teams to communicate the merger’s benefits confidently and consistently across customer touchpoints.
Infographics
Our infographic styles distill complex information into engaging visuals that highlight VodafoneThree’s network capabilities, investment milestones, and customer benefits. These assets are crafted to be both informative and visually compelling—ideal for presentations, stakeholder communications, and digital channels.
Social media templates
To support agile content creation, we designed a suite of Canva-ready social media templates tailored for both customer and business audiences. These assets use VodafoneThree’s new colour palette and tone of voice, enabling teams to share updates, quotes, and campaign messages with consistency and ease.
LinkedIn marketing tool
We created a LinkedIn onboarding toolkit to help VodafoneThree employees celebrate the merger confidently and professionally — guiding them on how to update their profiles, share branded content, and follow new social media guidelines while representing the brand responsibly.
