The Project
To reposition the Profusion brand as a data driven marketing consultancy partnering global companies. The Profusion identity was created to bring to life the individuals behind the marketing data. To use snapshots of life’s treasured moments to create powerful stories and reveal people living a “life less ordinary”.
The website was designed to be content driven, encouraging organic traffic through client stories, white papers, technical guides and thought leadership blogs.
We created great blog content. Then we used social media to promote it and gain traction. We then used our enewsletter to establish our audience. We found our newsletter was the best way to communicate with our audience, establish credibility, and inform them of what’s happening. To increase enewsletter sign-up, we promoted exclusive content and events that aren’t shared on the blog.
Alongside the Profusion brand we created two microsites: Profusion Cares, a social enterprise foundation using data for good and Profusion Ventures the investment arm of the business looking to build innovative products in the data and AI space.
The marketing strategy focused on providing content that was valuable and relevant rather than promotional. We aligned our content with the information our customers needed to make better buying decisions.
Profusion employee engagement strategy had three approaches. Firstly, make their employees aware that we care for them professionally and personally. Secondly, educate employees about Profusion’s strategic position relative to competitors, and what makes the brand valuable to our customers. And finally, give employees access to the tools and data they need to offer relevant and timely services to customers.
