The project
Aldi champagne bar
Clarion Communications & Aldi transformed an empty space into a thriving Champagne Bar in one of the country’s most expensive postcodes – near Bond Street. Behaviour you’d expect from the likes of a premium Champagne brand, not Aldi. The event celebrated Aldi’s Champagne Veuve Monsigny becoming the second best-selling Champagne in the UK.
They created the UK’s cheapest champagne bar - shoppers who visited the swanky bar were shocked to discover glasses of Champagne were Aldi prices – just £2.33 a glass.
Event design included mock ups; branding, signage, photography, social media assets and influencer content, inc Georgia Toffolo.
Which? supermarket of the year
Aldi has been named Cheapest Supermarket for 2022. To amplify this award win, we created a photo opportunity and activation that encouraged shoppers to try out the UK’s cheapest supermarket for themselves.
A double decker bus, was wrapped in Aldi colours and featured the Which? Cheapest Supermarket logo. The bus stationed outside of key competitor stores. The bus will not only promote the award but was available to take shoppers down the road to Aldi to help them save money on their shop.
The world's most expensive coffee
Is your coffee worth £900 or more? Urban Jungle opened the world’s most expensive coffee shop. Each hot drink cost the same value as purchasing a new, top of the range device – showcasing the danger of not having insurance.
Event design included: mock ups; illustration; photo content; social assets and highlight reels.
Event design included: mock ups; illustration; photo content; social assets and highlight reels.
Top of the pups!
To take advantage of seasonal product launch and drive quality national news coverage, Aldi enlisted the help of some four-legged friends to create newsworthy photo content of Aldi’s brand new dog ice cream
We gave a retro ice cream van an Aldi makeover before setting up in Battersea park where our Aldi dogs served other dogs the ice cream. These adorable images and a smart media strategy, which included creating video content exclusively for The Metro, enabled us to target news slots as well as product placement features and roundups
The story saw blanket coverage across social media, as well as broadcast, national, consumer and regional outlets, generating a reach of 114.4million!
