The project
Marketers worldwide are searching for new and authentic ways to engage Gen Z and millennial consumers – and Boiler Room is no exception. We delivered data and insight on these consumers in four major global markets: the UK, US, France and Germany, to inform future business strategy. These reports were publicly presented and distributed both digitally and printed at Advertising Week Europe in London 2019.
The Boiler Room Audience Analysis Report presented audience research, data analysis and marketing insights
Boiler Room Community Insight Report presented the overall attributes of the Boiler Room audience.
The audience clusters focused on nuances within the segment – highlighting points of difference and commercial opportunities. The clusters created were: The Dreamers, The Quiet Ones , The Old School Ravers The Dedicated Gamers, The influential Gamers and Bread and Butter Brit (BBC)
