The project
Working with Edgewell Personal Care, we were tasked with generating cut through content, activation campaigns, design creation, social management and paid media spend for male grooming brand Wilkinson Sword, female brand Intuition and sun care brand Hawaiian Tropic.
From the start of our partnership, we've been busy creating a ‘sharp’ social presence for Wilkinson Sword, with always-on newsjacking underpinned by ongoing thumb-stopping content.
Intuitively Feminist social content
Tasked with creating a like-minded community for Intuition and driving an emotional connection to the brand, we explored topics and visuals that related to and impacted our audience. We gave intuition a voice that drove engagement with our audience.
Results included +3.65% more accounts engaged from Jan 2022 – September 2022 and achieved a combined reach of 11+ million across Instagram and Facebook.
