The project
Deliver a social media strategy for Hill’s Pet Nutrition, to build brand awareness and drive owner engagement with its pet food. We first helped Hill's understand their social audience, their interests, channel preference and where they’re most engaged. Our strategic thinking was not based only on audience and category, but also on cultural conversations.
Through a mixture of organic and paid content we grew engagement by simplifying the science behind Hill’s products and focusing on how Hill’s pet food benefits the pet to parent relationship
Through a robust ‘test & learn’ approach, aimed at understanding what content resonates with the brand’s target consumer, we’ve increased fan growth by over 30% in six months through paid promotion and organic acquisition, as well as increasing average rate of engagement from 2% to 5+%.
Benny's adventures begin
Benny goes to the groomers
Happy Birthday Benny
Benny learns a new trick
