The project
Aldi came to parents' rescue as lock-down mealtimes got more and more uninventive. New research commissioned by the supermarket reveals a third of parents are in need of inspiration when it comes to meal planning – and one in four feel it costs more to make healthy options.
We designed downloadable, colourful and quick meal recipes to encourage parents and children to enjoy cooking affordable, simple and nutritious meals together.
We designed 5 meal plans including the ‘Brain Booster’ and ‘Veggie Variety’ featuring 15 recipes.
As millions of Brits see a real-time squeeze on household budgets, making money go further and being money savvy is at the forefront of people’s minds. Aldi created a guide for families to eat well for less, thanks to some simple frozen food swaps.
Our task was to create 5 downloadable meal planners that were engaging, simple, and easy to use.
