The project
To support the anticipation surrounding the FIFA World Cup Qatar 2022™ and Kevin the carrot making a glorious comeback in a festive ad campaign, that pays homage to Nike’s famous Airport 1998 World Cup ad. Aldi sent key contacts an official ‘World Cup Christmas 2022’ sticker album in the style of the traditional Panini album. Naturally, the packs didn't include enough stickers to complete the album to encourage ‘swapsies’ with other recipients of the stickers.
Say "hello" to the stars of the sticker album, Ronaldi, Macaroony, Beth Swede, Marrowdona, MmmBap, Roy Bean and many more.
Our Panini inspired album was created in collaboration with creative agency McCann.
