The Project
Rebranded the organisation as a dedicated team of PR specialists; creators, smart marketers, social gurus and business experts that believe they are part of something special. The brand personality was created to represent the following organisational values of: Clever, likeable, passionate and proud.
Clarion adopted a fun, friendly and informal social media post style. The imagery conveys their personality and the overall character of the business.
Clarion social media assets tended to use a mono colour pallete with a splash of yellow to catch the eye or to draw focus to an overall message.
In partnership with Clarion we built digital campaigns around their insight reports. These white papers contained in-depth information and analysis and offered valuable insights to their current and potential client base. These reports presented the organisation as thought leaders and increased their credibility with their target audience.
Driving Tourists to #SeaUistSoon
Challenged with encouraging more people to visit North and South Uist in the Outer Hebrides, Clarion created an innovative campaign that put the southerly string of sparsely populated islands quite literally on the map.
The research showed that globetrotters, particularly millennials, believed that Instagram not only inspired their holiday, but the ‘Insta-worthiness’ of a destination was a major priority when planning a trip. So, our campaign tapped into this trend by making Uist an ‘Insta-worthy’ destination. We created the UK’s first Instamaps – featuring the most ‘Instagrammable’ selfie spots across the islands
To showcase Clarions constantly evolving work, we create short videos highlighting their most successful projects. These showreels are then personalised and used to generate leads or provided to their clients to educate their organisation.
Branded thought leadership content has established Clarion as a thought leader in the PR industry. They use blog content and white papers to educate their clients and potential customers about an industry trend, insight, or methodology.
High employee turnover and scarcity of skilled talent is a major issue effecting the PR industry. To tackle this problem, senior leadership cultivated a "culture of care" as part of their core business model. To support this positive culture, internal events are given an identity and the health and wellbeing benefits are communicated through the use of plasma screens, screen savers, flyers etc.
