The project
When Avado approached us, they had just inherited a new brand identity. Visually striking, yes — but in practice, it struggled to perform. Across digital platforms, social media, and real-world applications, the brand lacked cohesion, accessibility, and flexibility.
We didn’t reinvent the wheel, we refined it. Working closely with Avado’s team, we evolved the identity to work seamlessly across all channels. From typography and colour contrast to iconography and layout, every element was reimagined with usability and impact in mind.
The result? A refreshed brand that’s not only visually confident but also inclusive, scalable, and ready to support Avado’s mission: unlocking potential to accelerate careers and transform businesses.
