The project
Design Fuel was commissioned by WeAgile to help reimagine the digital experience for the Marylebone Cricket Club (MCC) — the world’s most iconic cricket institution. The goal: to create a members’ portal that matched the prestige and heritage of Lords, while delivering a seamless, modern user experience.
Our role
We illustrated future healthcare environments where smart uniforms monitor staff wellbeing and VR clinics allow patients to interact with digital avatars for remote consultations. These visuals highlight how technology enhances care, safety, and efficiency in medical settings.
The process
The project began with a two-day focus group at Lords Cricket Ground, where we gathered insights directly from MCC members. These sessions informed every design decision — from navigation structure to content hierarchy —ensuring the final product was both user-centric and brand-aligned.
The result
The redesigned portal is a bold step forward for MCC’s digital presence. It’s visually rich, easy to navigate, and optimised for mobile users. The final experience is not only functional but also a true reflection of MCC’s stature —luxurious, intuitive, and unmistakably Lords.
